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World Alzheimer's Day: You're not alone – support is available

21 Sep 26

This World Alzheimer's Day (21 September), the Trust is encouraging anyone who is worried about memory problems, either for themselves or a loved one, to seek support and advice.

A diagnosis of Alzheimer's disease or dementia can bring a range of emotions, including worry, uncertainty, sadness and fear. These feelings are completely normal, and it's important to remember that support is available.

Purple awareness ribbon on a lilac background with the text “World Alzheimer’s Day” and “21 September 2026”.

What is Alzheimer's disease?

Alzheimer's disease is the most common cause of dementia. It is a physical illness that affects the brain, leading to problems with memory, thinking, communication and everyday activities.

Common symptoms can include:

  • Memory loss, particularly forgetting recent events or conversations
  • Difficulty concentrating, planning or making decisions
  • Confusion about time, place or familiar surroundings
  • Problems finding the right words or following conversations

As the condition progresses, people may need more support with daily activities and personal care.

Although Alzheimer's disease is more common in people over 65, younger people can also be affected.

For more information about Alzheimer's disease, visit the NHS website.

Concerned about memory problems?

If you or someone you know is experiencing memory difficulties, speaking to a GP is the best first step.

Memory problems can have a number of causes, many of which may be treatable. If needed, the GP can refer people to specialist services for further assessment and support.

At HPFT, the Mental Health Services for Older People (MHSOP) team provides specialist care for people living with dementia and other mental health conditions in later life.

HPFT's Early Memory Diagnosis and Support Service (EMDASS) offers assessment, diagnosis and practical support for Hertfordshire residents concerned about memory problems.

The service works closely with individuals and families, helping them understand their diagnosis, access support and plan for the future.

Find out more about EMDASS on the HPFT website.

Working together to support people living with dementia

Supporting people affected by Alzheimer's disease is a shared effort. HPFT works closely with partners including the Alzheimer's Society and Hertfordshire County Council Adult Care Services to help people access the care, advice and community support they need.

The Trust also plays an active role in the Hertfordshire Dementia Strategy, helping to improve services and support for people living with dementia and their carers across the county.

Where to find further help

If you or someone you care for is affected by Alzheimer's disease or dementia, support is available from:

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